Stop making this 1 'common mistake' when storing bread that expert warns 'leads to mould'

If your loaf has ever gone before you've had a chance to finish it, you're not alone - and the culprit might surprise you. Many of us make the same well-meaning yet ultimately damaging decision when it comes to

But with the right storage method, you can extend the life of your loaf, preserve its texture, and prevent waste. So, what's the one mistake people tend to make without realising it? It turns out that the most common misstep is keeping in the plastic bag it's sold in at

Jason Geary, Master Baker at Jason's Sourdough, explained: "Bread bins or paper bags are the best options, allowing the loaf to breathe while keeping excess moisture at bay.

"A common mistake? Storing bread in plastic bags. Plastic can encourage condensation, leading to a sad, soggy loaf or an unwelcome bout of mould."

What seems to be protective packaging is, in fact, a breeding ground for bacteria and mildew.

Instead, breathable storage like a traditional bread bin or simple brown bag helps maintain the balance between air circulation and moisture control.

Another myth many still believe is that the fridge helps bread last longer, but cold temperatures are actually the enemy of freshness.

Jason warned: "Think storing bread in the fridge is the key to freshness? Think again. It's one of the biggest misconceptions out there."

While refrigeration slows down mould growth, it leads to stale-tasting bread. A cool, dry area in the kitchen, away from direct sunlight and heat, is far superior for preserving the freshness of any loaf of bread.

For those looking to prolong a loaf's life without sacrificing quality, the freezer can be your best option, when used correctly.

Slicing the bread before freezing makes it easy to take just what you need. Jason advised: "If you're not planning to eat a whole loaf within a few days, freezing is the best way to preserve freshness." Just be sure to eat it within a month for best results.

When it comes to reviving stale bread, a splash of water and placing the bread in the oven at 180C for five to 10 minutes can do just that.

Jason added: "Mass-produced loaves often contain preservatives that make them last longer, but at the cost of taste and texture.

"Sourdough, like Jason's Sourdough, is naturally crafted to stay fresh for longer thanks to a carefully crafted 24-hour fermentation process, which helps maintain moisture and flavour without artificial additives. Unlike mass-produced loaves that rely on additives such as calcium proportionate to stay 'fresh', we stick to four simple ingredients - flour, salt, water and fermented wheat flour. "