Apple TV+ is now £2.99 per month in rare 66% price drop - but not for long

TV fans can seize a rare, limited-time offer as an drops to £2.99 per month for three months. It's not often that the tech giant slashes its prices, but this month, TV aficionados can effectively secure three months' access for the price of one. This allows subscribers to enjoy popular shows like Severance, The Studio, Slow Horses, Ted Lasso and many more while saving 66% compared to the usual £8.99 rate. However, this deal won't be around forever and is set to expire on April 24, reports .

This puts Apple TV+ as the most cost-effective choice among the major streaming platforms, compared to the cheapest subscription tiers of (£4.99), Netflix (£5.99) and (£5.99). After the three-month promotional period, the subscription will automatically renew at the standard £8.99, but you're free to cancel at this point.

The offer is also available for Apple TV+ customers on a Sky TV plan, including the . Members of this plan also gain access to over 100 channels including Sky Atlantic - the UK home of The Last of Us - and complimentary subscriptions to Netflix and Discovery+.

Apple TV+ has had a fantastic start to the year, with the second season of Severance breaking viewership records. The genre-blending dystopian sci-fi workplace comedy thriller - produced by Ben Stiller and starring Adam Scott - surpassed Ted Lasso to become the platform's most-watched series ever.

Seth Rogen's Hollywood satire, The Studio - in which he stars as a newly appointed movie studio head - debuted in March and has secured an impressive 95% Rotten Tomatoes score. Currently topping 's TV chart is Your Friends and Neighbors, a comedy crime-drama starring Jon Hamm as a hedge fund manager who resorts to burglary after losing his job.

While its TV library can compete with the likes of Netflix, Disney+ and Prime Video, those seeking the latest Hollywood blockbuster or timeless classics might be left in the lurk.

Apple also has plenty in store for members, with the announcement that Ted Lasso will be back for a fourth season, with Jason Sudeikis reprising his role. The streaming giant has also released its summer 2025 preview, showcasing returning favourites such as Slow Horses and The Morning Show.

These join a full roster, including Julianne Moore and Sydney Sweeney's feature-length thriller Echo Valley, and Alexander Skarsgard's sci-fi Murderbot. However, despite recent releases like The Gorge and Blitz, some viewers may feel that doesn't offer as wide a range of films as its streaming competitors.