A video featuring a cultural food experiment has gone viral on Instagram, drawing millions of views and a wave of commentary from around the world. The clip, shared by UK-based couple Surbhi and Dario on their Instagram page “Paneer and Parmigiano,” documents the moment Dario, who is Italian, tastes Maggi noodles for the first time. Known as a beloved instant snack across India, Maggi is often viewed as a nostalgic comfort food. However, Dario’s reaction to the dish has triggered widespread amusement and debate on social media.
The video begins with Surbhi serving Dario a plate of homemade Maggi. The overlay reads, “POV – You served Maggi to an Italian man.” Dario takes a cautious bite and pauses, visibly puzzled. His confusion quickly becomes the central highlight of the video.
“What Is This?”
After his first taste, Dario looks up and asks, “What is this?” Surbhi replies, “It’s like spaghetti,” trying to draw a cultural comparison. However, Dario appears unconvinced. He remarks, “I don’t know how to describe what I have in my mouth. It’s like something smashable and without consistency. Some spicy flavour. It’s not textured, it’s just melting in my mouth. Pasta doesn’t melt. Pasta, you bite, you chew, you feel it, you taste. Here you don’t taste.” The video closes with the humorous text overlay: “Rated: -1/10 for emotional damage.”
Mixed Reactions from Viewers
In the caption, Surbhi candidly admits, “Not every cultural exchange is a success story, I guess. I made Mr. P try Maggi for the first time, fully expecting him to fall in love with it (because hello, childhood comfort food!!). But nope… it did not pass the Italian taste control check.”
The video quickly gained momentum, crossing over six million views. Social media users poured into the comments, offering reactions that ranged from laughter to defensiveness. One user remarked, “Ha ha ha. No one outside India can understand this emotion called Maggi,” while another said, “He just offended every single Indian.” A different viewer noted, “Maggi is an emotion.”
Some defended Dario’s reaction, attributing it to cultural differences. “Don’t try this in India publicly,” joked one commenter. Another said, “You’re not supposed to offer Maggi to an Italian. They are very specific about cooking, especially Italian foods.” Others questioned the comparison itself, asking, “Why on earth is he comparing instant noodles with pasta or spaghetti???”
While many viewers found the moment hilarious, others used it to reflect on broader cultural differences in food preferences. The contrast between India’s instant noodle staple and Italy’s deeply-rooted pasta traditions sparked a lively discussion. Some pointed out that comparing the two was unfair given their completely different textures, ingredients, and culinary contexts.
The video begins with Surbhi serving Dario a plate of homemade Maggi. The overlay reads, “POV – You served Maggi to an Italian man.” Dario takes a cautious bite and pauses, visibly puzzled. His confusion quickly becomes the central highlight of the video.
“What Is This?”
After his first taste, Dario looks up and asks, “What is this?” Surbhi replies, “It’s like spaghetti,” trying to draw a cultural comparison. However, Dario appears unconvinced. He remarks, “I don’t know how to describe what I have in my mouth. It’s like something smashable and without consistency. Some spicy flavour. It’s not textured, it’s just melting in my mouth. Pasta doesn’t melt. Pasta, you bite, you chew, you feel it, you taste. Here you don’t taste.” The video closes with the humorous text overlay: “Rated: -1/10 for emotional damage.”
Mixed Reactions from Viewers
In the caption, Surbhi candidly admits, “Not every cultural exchange is a success story, I guess. I made Mr. P try Maggi for the first time, fully expecting him to fall in love with it (because hello, childhood comfort food!!). But nope… it did not pass the Italian taste control check.”
The video quickly gained momentum, crossing over six million views. Social media users poured into the comments, offering reactions that ranged from laughter to defensiveness. One user remarked, “Ha ha ha. No one outside India can understand this emotion called Maggi,” while another said, “He just offended every single Indian.” A different viewer noted, “Maggi is an emotion.”
Some defended Dario’s reaction, attributing it to cultural differences. “Don’t try this in India publicly,” joked one commenter. Another said, “You’re not supposed to offer Maggi to an Italian. They are very specific about cooking, especially Italian foods.” Others questioned the comparison itself, asking, “Why on earth is he comparing instant noodles with pasta or spaghetti???”
While many viewers found the moment hilarious, others used it to reflect on broader cultural differences in food preferences. The contrast between India’s instant noodle staple and Italy’s deeply-rooted pasta traditions sparked a lively discussion. Some pointed out that comparing the two was unfair given their completely different textures, ingredients, and culinary contexts.
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